Closing date: 6th February 2015

Salary: competitive salary (full-time role)

The Yorkshire County Cricket Club is looking to recruit a CRM Manager that will be responsible for leading the development of the Club’s CRM strategy. The role will also help deliver the membership scheme to retain and develop the customer base, in order to maximise revenue and profitability, whilst simultaneously owning and developing the relationship with our customers.

Organisation:

The Yorkshire County Cricket Club is one of the most illustrious sports clubs in the world. With over 150 years of history and an unenviable record both on and off the field, Yorkshire is one of the 18 major county clubs which make up the English County game.

Yorkshire are the most successful team in English cricket history with 33 County Championship titles – the Club’s last title success coming in 2014. Its home, Headingley Cricket Ground, is one of the major cricket venues in the country with international cricket guaranteed at the venue until at least 2019.

Background:

Over the last few years the Club has recruited a new Senior Management team that has built solid foundations and this has created the opportunity to significantly increase revenue in all areas.

The Club implemented a new ticketing and CRM system in October 2013. The ticketing system has ensured that we are now more efficient and effective in both our ticketing and hospitality operation.

As we move forward we require a more targeted and sophisticated approach to our e-marketing, to generate specific data sets to target promotions and measure the effectiveness of each campaign through analytics and formal reports.

Main duties and responsibilities of the role:

• Develop and deliver a robust, effective CRM strategy.
• Manage customer database and recommend and set CRM targets across the business.
• Analyse data and provide insight & intelligence to create targeted campaigns that can be measured.
• Implement reward programmes and loyalty scheme.
• Develop, deliver and agree a customer contact approach and plan across all customer touch points including email, direct mail, digital media and face-to-face contact.
• Drive membership and customer base through reducing churn and obtaining new customers.
• Increase membership sales through 360 degree marketing plan including implementing cultural change to exploit opportunities offered through Supporter Services and CRM systems.
• Determine, evolve and implement best-in-class year-round consumer journey to effectively engage supporters and drive incremental revenues in line with brand objectives in a way that is consistent with the organisation’s heritage and vision.

Skills, knowledge and qualifications required:

• You will be an excellent communicator, both verbally and written, with excellent report writing skills. Good time management and IT literacy skills are essential, with the ability to work as part of a team, sharing your knowledge and ideas

• Proven track record of successfully managing and developing a CRM system.
• Experience of developing and delivering a proven CRM strategy across all platforms.
• Experience in both online and offline direct marketing media as well as being commercially minded.
• Proven track record of managing and developing a world-class loyalty programme including the development of customer propositions, using customer insight and data analysis.
• Proven track record, at developing, implementing and measuring marketing activity to drive a brands revenue and equity.
• Experience of working on strategic marketing projects with internal stakeholders and across multi-platforms.
• Proven track record of implementing high performing marketing strategies.
• Plenty of enthusiasm and excellent communication skills.
• A self-motivated and proactive approach.
• Knowledge of Customer Relationship Management and Customer Experience Management concepts and principles
• Commitment to complete assigned tasks on schedule, ability to effectively communicate business and technical concepts and issues at all levels.
• A good understanding and knowledge of the professional sports industry and the role that CRM plays within that sector.
• An understanding of the Audience View Ticketing System is desirable, but not essential.

How to apply:

Please send full CV with covering letter and details of your current salary to Danny Reuben, Head of Media & Marketing, Yorkshire CCC danny.reuben@yorkshireccc.com by no later than Friday February 6 2015

You can download further details can be found by clicking here and scrolling to the bottom of the page