Closing date: undisclosed 

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

Purpose & Overall Relevance for the Organization:

Be the brand´s face and voice, internally and externally, in India. Contribute to the development of the Brand's global go-to-market plan, drive its implementation in India and grow the business vertically.

Key Responsibilities:

• Contribute to the global strategic planning for the Brand via dotted line into the Brand Director - Emerging Markets
• Sharpen the Brand's positioning/ perception, while strengthening its connection to athletes, consumers and other sport stakeholders, in the Market.
• Drive implementation of go-to-Market plans by sub-brand and/or Business Unit, including account plans by Category
• Lead and coordinate the alignment of global/local concept priorities and the identification of key business drivers throughout the Market
• Represent the commercial and product needs of the Market to the Global Brand Concept-to-Consumer team
• Constantly analyse business performance and seize business opportunities across the Markets to meet and/or exceed KPIs and financial targets
• Lead and steer the Market range selection process with an aim to optimize efficiency based on the Global range in coordination with the Emerging Markets
• Lead and steer the execution of global and local brand and sports marketing strategies/concepts
• Drive the Market's Strategic Business Plan to ensure alignment between go-to-Market strategies and the financial targets
• Effectively manage the assigned Marketing Working Budget, optimizing its ROI.
• Be the communication point between the Market Managing Director and the Emerging Markets brand team.
• Drive consumer/channel matrix management and ensure the Market has the proper tools and support to effectively implement the go-to-Market plan
• Guide and support the global Cricket category manger in development of the global cricket range with special emphasis on India market requirements
• Provide a clear vision and direction to the Market teams with relevant objectives and KPIs.
• Establish a high performance culture and drive employee engagement, leading by example.
• Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement.
• Identify and develop high-potential talents, to fuel the team's succession plan.
• Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team.

KPIs:

• Market Sales vs Plan
• Market Direct Brand Contribution vs Plan
• Brand Health KPIs (Brand momentum, Net Promoter Score, Spontaneous purchase intent)
• Market Share
• Efficient activation of consumer (MROI)
• Range Size and Efficiency (incl. overlap)
• SMU hit rate

Key Relationships:

• Market peers (India Functional Heads) reporting to the India MD
• Brand Directors in each market within Emerging Markets
• Global Concepts-to-Consumer team
• Global Brand Management team
• Global BUs
• Global Sales Strategy & Excellence team

Knowledge, Skills and Abilities:

• Strong leadership & management skills
• Ability to develop and implement strategy
• Broad Marketing experience, with a distinct track record of success and high-level Merchandising knowledge 
• Strong communication skills with his/her direct reports,  and with all the  counterparts he/she will have to influence and work with (Sales, Retail, Finance, Operations)
• Cross functional experience, across merchandising, marketing, sales and retail, and if possible, Finance
• Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs
• Expert understanding of local Market´s’ consumers, accounts, economic environment and commercial needs

Requisite Education and Experience / Minimum Qualifications:  

• University degree in Business or a minimum of 10 years equivalent professional experience, ideally in Sales and/or Marketing
• Sporting goods industry experience required
• 10 - 12 years of cross functional experience in merchandising/product, marketing, sales/retail required
• Fluent in English

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